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TALKING SALES 165: "WHY PROSPECTING ON SOCIAL DOESN'T WORK"

Social and digital has changed our prospecting landscape – or have they?

I have seen so many salespeople and their organisations invest time and money in social selling without the level of success they were promised.

I have heard too much confusing advice about digitally-based prospecting, lead generation via digital and social media. So to get some clarification I asked sales mastermind and prospecting guru, Steve Hall, for his views on digital and social.

In this short discussion Steve emphasised that digital and/or social is one of the ways to get to them, but by no means the only way. Steve believes there is no “best” way, it depends on circumstance and the truly effective prospector will use a combination of methods.

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